VPBankplus App Design Concept

Users & business needs

The target users are customers of VPBank and Viettel who need to have to mobile app to manage their VPBank account, transfer money, pay bills and buy digital services. The users are young and have high income.

VPBank is a large bank in Vietnam having good customer services.

The UX Approach

This is a mockup design, called as “Bankplus only for VPBank”. I am main UX Designer.

I work with other UX designers from VPBank, define the wireframe and navigation model. We test those sketchs with 20+ target users to ensure whether it is the best UX. Alternatively, we decide the main concept designing step to find out UI design style and review it in many rounds through related parties.

We also apply the design concept to wireframe then have the final UX-UI design. In this project, there are many related parties, in both Viettel and VPBank, from many departments (PR, Marketing, QA, IT, customer support and our source team).  Good cooperating method support us to finish this project.

My own lesson

UX process is the most important but not the same on every projects.

Written by Henry Pham
Website: uxvietnam.com Email: khoipn@uxvietnam.com | phamkhoi@interaction-design.org Mobile: (+84) 981-911-011

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